I travelled from UK to USA for work every month. On one of my trips I purchased clothes for my wife. On returning to UK, I found that the clothes did not fit her so on my next trip, I bought more clothes with different sizes but of a different brand. Once again, those clothes did not fit her. 

I wondered why the clothes of different sizes did not fit her. 

Since then, I carried out a small-scale market research and I also spoke to more than 100 men and women across different continents (UK, USA, India and Australia) and have found that close to 100% of the people surveyed were not sure of their clothes sizes across different brands and lacked confidence of ordering clothes online.

Since then, I have been working on creating this app for everyday consumers to empower their lives and to improve their shopping experience.