I travelled from UK to USA for work every month. On one of my trips I purchased clothes for my wife. On returning to UK, my wife found that the clothes did not fit her so on my next trip, I bought more clothes with different sizes but of a different brand. Once again, those clothes did not fit her. 

Both of us wondered why the clothes of different sizes did not fit her. 

Since then, we have carried out a small-scale market research and we also spoke to more than 100 men and women across different continents (UK, USA, India and Australia) and have found that close to 100% of the people surveyed were not sure of their clothes sizes across different brands and lacked confidence of ordering clothes online.

Since then, we have been working on creating this app for everyday consumers to empower their lives and to improve their shopping experience.